The data behind the launch

Africa's ride-hailing market is accelerating. Accra is where RideSure starts.

Global platforms are pouring capital into African mobility. Here's the market RideSure is entering — operating in Accra first, headquartered in Winneba, with a clear path to grow nationwide.

Regional growth

Africa's ride-hailing market, 2025 to 2030

Steady, compounding growth — not a bubble. The continent is on a five-year climb that RideSure is positioned to ride in its own corner of Ghana.

Market value (USD billions)

+4.55% CAGR

$2.53B

2025

$2.65B

2026

$2.77B

2027

$2.90B

2028

$3.03B

2029

$3.16B

2030

Source: Mordor Intelligence, Africa Ride-Hailing Market Report — intermediate years interpolated at CAGR.

16.55%

Africa's ridesharing CAGR — the fastest-growing region worldwide

62.4%

Of Africa's ride-hailing payments already flow through mobile money — a strength Ghana's cash-and-momo economy is built for

81%

Of Ghanaians already say ride-hailing feels safer than existing alternatives

Ride-hailing insights across Africa, 2026 industry research

Global research firms are now tracking African ride-hailing as its own category — a sign of how fast the region has moved from afterthought to focus.

The Ghana opportunity

From continental market to a real Accra target

Working from the ground up — population, ride-hailing adoption, and a conservative early-stage capture rate — rather than slicing a global number that doesn't reflect Ghana on its own.

TAM

$2.53B

Africa ride-hailing market, 2025 — the addressable category RideSure sits inside

SAM

~1.5–2M

Riders in Greater Accra (5.46M people, GSS 2021 census) who already use or are ready to use a ride-hailing app, based on Ghana's ~42% reported usage penetration

SOM — YEAR 1 TARGET

3–5%

Of Accra's active ride-hailing riders — roughly 45,000–100,000 riders — a target capture rate in line with typical first-year adoption for a new entrant, not a market projection

SAM built bottom-up from Greater Accra Region population (Ghana Statistical Service, 2021 census) and Ghana ride-hailing usage-penetration estimates. SOM is RideSure's internal year-one target, not a third-party forecast — set here for illustration and to be confirmed against actual fleet and driver-onboarding capacity.

Vehicle mix

What people are actually riding in

Motorcycles dominate African ride-hailing revenue — they're faster through congestion and cheaper to run. RideSure is built to support both car and motorbike e-hailing from day one.

52.8%Motorcycles

Motorcycles — 52.8%Fastest through congested city streets, lowest operating cost

Cars — 21.2%Preferred for longer trips, families, and higher comfort rides

Vans — 15%Shared and group transport for routes like Accra's trotro lines

Buses & other — 11%Scheduled and semi-formal transit segments

Ghana's timeline

International platforms proved the model. RideSure is making it safer.

We're not trying to reach a different market — we're building the accountability those platforms left out.

2016

Ride-hailing arrives in Ghana

The first international app-based platform launches in Accra, bringing on-demand booking to the capital for the first time.

2017 – 2019

The pattern repeats

Several more global platforms enter the market in the years that follow — each one launching in Accra and Kumasi, and stopping there.

2026

RideSure launches — Accra first, HQ in Winneba

Ten years after the category arrived in Ghana, RideSure launches with a verified, safety-first model — operating in Accra, headquartered in Winneba.

Ride-hailing vehicle on an African city street

International platforms scaled fast across major African capitals — RideSure is entering that same market with more accountability built in.